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Cash on Delivery (COD): The Complete Guide for Online Sellers
نُشر في July 19, 2026 · Super Admin
Cash on delivery is still the most trusted payment method in Tunisia and the MENA region. Learn how COD works, its pros and cons, and how to reduce returns and failed deliveries with Storilive.
What is cash on delivery?
Cash on delivery (COD) lets a customer order online and pay in cash when the product arrives at their door. It removes the biggest barrier to buying online — the fear of paying in advance for something you have not seen — which is exactly why it remains the most popular payment method across Tunisia and the wider MENA region.
Why COD is essential in Tunisia and MENA
- Trust: many shoppers still hesitate to enter card details online. COD builds confidence with first-time buyers.
- Reach: it works for customers who do not own a bank card or prefer not to use one.
- Higher conversion: offering COD can significantly increase the number of completed orders.
Every store built on Storilive supports cash on delivery from day one, alongside online payment options.
The challenges of COD (and how to solve them)
COD is powerful, but it comes with real risks: failed deliveries, returned parcels and cash handling. Here is how to manage them:
1. Confirm every order
Call or send an automatic message to confirm the order and address before shipping. A quick confirmation dramatically lowers your return rate.
2. Show accurate stock and prices
Wrong prices or out-of-stock items lead to refusals at the door. Keep your catalog up to date — Storilive updates stock automatically as orders come in.
3. Track delivery status
Use a platform that shows each order status in real time, so you always know what is shipped, delivered or returned.
4. Combine COD with online payment
Offer both. Customers who are willing to pay in advance reduce your risk, while COD captures everyone else.
Reducing returns: a simple checklist
- Confirm the order and address before dispatch.
- Set clear delivery times and fees.
- Package products well and include an invoice.
- Follow up on returned parcels to understand why.
Start accepting cash on delivery
COD is the fastest way to earn the trust of online shoppers in Tunisia. Open your store on Storilive and start accepting cash on delivery orders today.